Performance Marketing

Better performance, properly managed.

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Ewan Rolfe

Paid Search

Google | Bing

Account reviewed daily

CPA and CPL targets protected

Bid strategies actively managed

Account structure perfected

Wasted spend prevented

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£650

Based on number of courses, number of channels, and scope of partnership.

Paid Social

META | LINKEDIN | TIKTOK | REDDIT

Account reviewed daily

Lead quality prioritised

Budget pacing managed

Aligned with wider strategy

Creative testing and iteration

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£750

Based on number of courses, number of channels, and scope of partnership.

Paid Search

Google | Bing

Account reviewed daily

CPA and CPL targets protected

Bid strategies actively managed

Account structure perfected

Wasted spend prevented

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£650

Based on number of courses, number of channels, and scope of partnership.

Paid Social

META | LINKEDIN | TIKTOK | REDDIT

Account reviewed daily

Lead quality prioritised

Budget pacing managed

Aligned with wider strategy

Creative testing and iteration

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£750

Based on number of courses, number of channels, and scope of partnership.

Paid Search

Google | Bing

Account reviewed daily

CPA and CPL targets protected

Bid strategies actively managed

Account structure perfected

Wasted spend prevented

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£650

Based on number of courses, number of channels, and scope of partnership.

Paid Social

META | LINKEDIN | TIKTOK | REDDIT

Account reviewed daily

Lead quality prioritised

Budget pacing managed

Aligned with wider strategy

Creative testing and iteration

Detailed monthly reporting

No set-up fee

typical monthly retainer:

£750

Based on number of courses, number of channels, and scope of partnership.

Performance marketing is typically included as part of a wider partnership alongside Commercial Direction or Creative Outsourcing, with pricing shaped around the overall scope of work.

Performance marketing is typically included as part of a wider partnership alongside Commercial Direction or Creative Outsourcing, with pricing shaped around the overall scope of work.

Questions? Find out more about my expertise

Questions? Find out more about my expertise

What experience do you have managing ad accounts?

Why work with you rather than a typical agency?

What level of spend and account size are you used to managing?

How hands-on are you in the account day to day?

What does ongoing management involve beyond basic campaign setup?

How does your pricing compare to typical agencies or freelancers?

How do you ensure ad spend actually translates into quality enquiries, not just volume?

How do you protect CPA and CPL targets?

How do you handle performance dips or periods of volatility?

Let's review your performance

If your ad spend isn’t translating into sales, or performance feels inconsistent, let’s take a look at what’s going on.

Sales & Marketing for Training Providers

  • If something in your training business feels unclear, harder than it should be, or not performing as expected, let's start a conversation.

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